Abstract—Nowadays, with the latest revolution of technology in information, communications, and media, the need for computerization has been enhanced in most countries .Electronic Commerce is a phenomenon which is arousing enthusiastic interest in industrialized countries and, more recently, in the developing countries. In order to gain the numerous advantages of electronic commerce, issue of investigating the obstacles of electronic commerce has its own importance. In this paper, we aim to understand the obstacles of electronic purchase, which have most priority in Tehran’s Chain Stores. For this Purpose, Based on scientific research and literature review, technical, cultural, and legal are identified as a three major barriers for electronic purchase. Thereafter, their validity was examined by expert viewpoints. The result indicates that the most significant priority waste chnical obstacle like no suitable bandwidth .After that, legal barrier namely no adequate regulation regarding internet delinquency. Finally, the cultural issue was identified the least substantial obstacle.

Index Terms—Culture, E-commerce, legal and Technical.

H. Ahvari is with NOKIA and XEROX.

Cite: H. Ahvari and A. Memarnejad, "Study the Barriers of E-purchase in Chain Stores in Tehran," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 2, no. 3, pp. 211-213, 2012.