Abstract—E-Commerce changes the way organizations do business. Recognizing the significance of E-Commerce contributions to the nation’s economic growth, the Iranian government introduced some solutions to increase the practice of E-Commerce. They effort to encourage public and private enterprises to adopt E-Commerce as a tool to be more competitive in global markets. One of tools regarding E-commerce is E-mail Marketing. E-mail marketing is a formof direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In this paper, there is a systematic review on its advantages and disadvantages. In addition, there are some recommendations to Iranian Marketing Company regarding to improving E-mail Marketing. More results are subsequently explained in the paper.

Index Terms—Advantages, disadvantages, E-mail marketing,E-commerce, improving techniques.

E. Fariborzi is with Faculty Member, Department of Educational Studies Islamic Azad University-Mashhad Branch, Mashhad, Iran (e- mail:efariborzi@mshdiau.ac.ir).

Cite: E. Fariborzi and M. Zahedifard, "E-mail Marketing: Advantages, Disadvantages and Improving Techniques," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 2, no. 3, pp. 232-236, 2012.