Abstract—Factors affecting repurchase intention have been investigated by many prior studies. However, the study towards online shopping repurchase intention and specifically in the Indonesia region has not been studied. An empirical study was conducted to investigate and identify the key factors that make customers willing to repurchase through online shopping. We evaluated some theories that have been used to investigate repurchase intentions and proposed a modified framework and develop our hypotheses. Our results pointed that Performance Expectancy and Facilitating Conditions to be the two most important factors that will influence the repurchase intention of customers. The implications of the findings were also discussed.

Index Terms—E-commerce, online shopping, repurchase intention, UTAUT.

M. Dharmawirya is with the School of Information Systems, Binus International, Binus University, Jakarta 10270, Indonesia (e-mail: mdharmawirya@binus.edu). 
B. A. Smith was with the School of Information Systems, Binus International, Binus University, Jakarta, Indonesia.

Cite: Mathias Dharmawirya and Bintang A. Smith, "Analysis of Consumer Repurchase Intention towards Online Shopping in Indonesia’s Online Retail Business Market," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 2, no. 3, pp. 202-205, 2012.