Abstract—The provincial rural tourism in Zhejiang is still on a developing and lifting stage. Therefore, there is desperate need of a technical innovation executing on Zhejiang rural tourism. Takeing Tengtou Village as a typical case, the article conducts a in-depth investigation on the three aspects of rural tourism technical innovation, namely, products innovation, management and service innovation, and marking innovation, and also hopes there is a guiding to the other parts of the rural tourism.

Index Terms—Tengtou village of Zhejiang Province, rural tourism, technical innovation.

Jianqiang Hu, Liao Jiang, Lin Wan and Jiaqian Si are with the School of Modern Service Zhejiang Shuren University Hangzhou, Zhejiang, China (e-mail: hujq2000@hotmail.com, jiangliao1982@163.com,543980350@qq.com, 813996448@qq.com).

Cite: Jianqiang Hu, Liao Jiang, Lin Wan, and Jiaqian Si, "Technological Innovation Problems and Counter measures of Rural Tourism in Zhejiang: A Case Study of Tengtou Village, Ningbo City," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 2, no. 4, pp. 286-289, 2012.