Abstract—With the trend of rapid globalization, Multinational Corporations (MNCs) are forced to search for overseas investment opportunities. The purpose of this study is to evaluate the entry strategy of investment in Vietnam by applying the Fuzzy Delphi Method and the Decision Making Trial and Evaluation Laboratory (DEMATEL) approaches. The entry strategy is a vital factor when MNCs vigorously develop the global investment strategies to enhance their international competitive advantages. This research attempts to evaluate the factors of entry strategy as the following four steps: First, this research attempts to construct the initial indicators of entry strategy. Second, a focus group of MNC experienced managers was established to discover the factors of entry strategy relating to the evaluation of overseas investment. Third, Fuzzy Delphi method was applied to select the important evaluation criteria. Finally, the DEMATEL approach is employed to explore the relevance among the factors of entry strategy. The research results indicate that the factor of culture has the highest degree of prominence, representing the degree of relationship between the factors of entry strategy. The factor of economy has the highest degree of relation, representing for the degree of effect and effected for the factors of entry strategy. The research results not only indicate the most important factors of dimension and criteria for entry strategy of investment, but also provide MNCs a valuable strategic guidance to carry out overseas investment successfully.

Index Terms—International entry modes, international entry strategy, internationalization motivation.

The author is with Department of International Business, Feng Chia University, Taiwan (email: wkunliu@fcu.edu.tw).

Cite: Weng-Kun Liu, "The Entry Strategy in the Emerging Market: A Study of Overseas Investment in Vietnam," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 7, no. 2, pp. 91-99, 2017.