Abstract—This study focuses on the creation of internet companies through IT enablement to examine whether firms with previous successful experiences can be enabled to once again create innovative concepts through new technological abilities and user participation experiences. When 104 Corporation was founded in 1996, it was Taiwan’s first online job recruitment tool for firms and the first platform on which professionals could perform online job searches. Through IT enablement innovation, 104 continues to develop e-commerce-based solutions as an information platform. In this study, we use the 104’s utilization of its inherent IT enablement to create a community interaction platform. Then, we introduce the concept of social innovation through the power of the masses into dramaturgical theory. The virtual stakeholders in the online children’s art museum Cicisasa are performers and sharers of knowledge, operating through the enabling social engagement of children and parents, while the performers on the stage also interact with an information-absorbing audience.

Index Terms—IT enablement, virtual stakeholder, social innovation, dramaturgical theory, engagement.

The authors are with No.43, Keelung Rd., Sec. 4, Da'an Dist., Taipei City 10607, Taiwan (R.O.C.) (email: askayeh06@gmail.com).

Cite: Ming-Fen Yeh, Tzu-Chuan Chou, "The Effect of Virtual Stakeholders on Firms’ Trend towards Social Innovation: A Case Study Based on the Spect-actor in Dramaturgical Theory," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 7, no. 3, pp. 180-190, 2017.