Abstract—The modern world is changing fast due to innovative IT advancements. Online customers can benefit from technologies such as Virtual Reality and Augmented Reality since they revolutionize the interaction between them and the merchants. Research states that in 2018 there will be more than 200 million VR and AR users worldwide. They can virtually look and feel the products in real world environment before buying. Companies with large customer bases are beginning to explore how those technologies could be applied to attract new customers to their products and services. V-commerce can keep on functioning even in the case of the ever-increasing number of natural disasters due to the nature of its stores. The paper aims at analyzing the v-commerce phenomenon and defining its main features and challenges.

Index Terms—Information technology, virtual reality, augmented reality, online interaction, v-commerce.

Dimiter Velev is with University of National and World Economy, 8-mi Dekemvri Bldr., 1700, Sofia, Bulgaria (email: dgvelev@unwe.bg).
Plamena Zlateva is with Institute of Robotics, Bulgarian Academy of Sciences, Acad. G. Bonchev Str., Bl.2, 1113, Sofia, Bulgaria.

Cite: Dimiter Velev, Plamena Zlateva, "Analysis of v-Commerce as the New Online Sales Channel," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 9, no. 2, pp. 131-137, 2019.