Abstract—Podcasting is one of mobile learning applications. This study reports the adoption of applying podcasting in language learning. The purpose of this research is to find the factors that will influence the acceptance of applying Podcasting in language learning. In order to attain a better understanding of mobile technology acceptance, we conducted a survey of Taiwan and Chinese. The target of the sample was limited to the people who have experience of using Podcast or using Podcast learning language. The data were collected from 398 people using Podcast applications on a voluntary basis in Taiwan and collected from 533 people using Podcast application on voluntary basis in China. The theoretical framework for this study is based on the revised Unified Theory of Acceptance and Use of Technology (UTAUT) model.
Results indicate that performance expectancy, effort expectancy, social influence, and facilitating conditions will influence behavioral intention. The results of Taiwanese data indicate performance expectancy that has especially obviously, and the results of Chinese data indicate facilitating conditions that has especially obviously. In addition, with the moderating variables, gender, age and experiment, the results of Chinese data indicate that performance expectancy, effort expectancy, social influence and facilitating conditions have significant. But Taiwanese data indicated that effort expectancy has insignificant with the moderating variable, gender. And the findings can provide a high reference value and feasible theory to mobile learning of Podcast and the relative industries of Podcast.

Index Terms—Unified theory of acceptance, use of technology (UTAUT), podcasting, mobile leaning, language learning.

The authors are with Institute of Technology Management, National Chung Hsing University, 250, Kuo Kuang Rd, Taichung 402, Taiwan (email: dingmis@gmail.com).

Cite: Chien-Ta Bruce Ho, Yu-Hong Dennis Chou, Hsuan-Yi Viola Fang, "Technology Adoption of Podcast in Language Learning: Using Taiwan and China as Examples," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 6, no. 1, pp. 1-12, 2016.