Abstract—The purpose of this research aims to improve the understanding of what motivates individual users to use online religious services, and which factors affect those motivations, based on the theory of the technology acceptance model (TAM). The research examines the reasons for the success of these websites, as well as the reasons why the users accept the new religious media, in light of the cultural and social advantages that affect Internet religious use in Taiwan. The research model was tested by using the Partial Least Squares (PLS) technique. The results show that perceived usefulness is important in developing adoption intention. Religious experience and, computer experience have influences on the adoption intention through the mediating effect of perceived ease of use. The outcome of the research will be useful for online religious service providers and researchers interested in the topic of online religions.

Index Terms—Online religion, technology acceptance model (TAM), partial least squares (PLS).

The author is with the Department of Information Management, Minghsin University of Science and Technology, Hsinchu, Taiwan (email: jjshuai@must.edu.tw).

Cite: Jia-Jane Shuai, "Determinants of Online Religious Service Acceptance: An Empirical Investigation," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 6, no. 1, pp. 21-26, 2016.